Giedrius Cekanskis
On the mission to #IMPACTBILLIONS
June 5, 2024, Giedrius managed Ellery directly

I am writing this letter to enthusiastically recommend Ellery Eden. I have had the distinct pleasure of working alongside Ellery for over four years at Impact Brands.

Throughout our collaboration, Ellery has consistently impressed me with her in-depth knowledge of physiological and cellular processes, natural health supplements, and organic skincare. Her expertise in these areas has been invaluable to our team's success.

Ellery's professionalism is evident in her unwavering commitment to delivering high-quality work with meticulous attention to detail. Ellery consistently maintains a quick work pace and delivers projects on time, exceeding expectations with her efficiency.

Not only is Ellery a highly skilled individual, but she is also a collaborative team player, always willing to support and uplift their colleagues. Her commitment to learning is evident in her continuous pursuit of knowledge and skill optimization, which has allowed her to excel in various departments.

Ellery's versatility is truly remarkable, as she has consistently demonstrated success across multiple areas, including:

Copywriting and copy strategy, developing templates for emails, upsells, landing pages, product descriptions, ingredient lists, science-backed content, mission statements, social media posts, and customer support responses.

R&D, supplement formulation, vetting, upgrading, and development from scratch for humans, dogs, and organic skincare.
Legal compliance.
Editing for other copywriters and AI-generated content. Mentoring colleagues in other departments Conducting thorough scientific research.

I am confident that Ellery Eden will be an invaluable asset to your organization. Her unique blend of expertise, professionalism, efficiency, collaboration, commitment to learning, and versatility makes her an ideal candidate for this position.
I wholeheartedly recommend Ellery Eden without reservation.

Sincerely,
Giedrius Cekanskis CEO
Impact Brand

Guoda Pusinski, CMO

To Whom It May Concern,

We are pleased to recommend Ellery Eden, who was an integral part of our team at a direct-to-consumer (DTC) health & wellness company. She consistently demonstrated sharp attention to detail, a strong sense of responsibility, and the ability to work effectively across multiple disciplines - including R&D, Copywriting, and Compliance.

With our Research & Development team, she contributed to the creation of product formulas, combining deep research capabilities with strategic thinking. Her scientific background and precision were essential in ensuring our products met both performance and safety standards.

With our marketing department, she had a copywriting role where she combined her medical background with exceptional and detailed copywriting, developed and implemented copy strategies that helped boost conversion rates, AOV’s and many more key metrics of our sales funnels. She wrote a wide range of marketing copy - including long form copy, landing pages, email flows, advertorials, and product descriptions.

Her impact was especially evident in helping scale the PureHealth Research brand into an 8-figure health supplement company. She brought the same value to the Nation Health MD brand, contributing significantly to its copy direction, tone of voice, and messaging across key funnels and customer touchpoints.

Beyond supplements, she also made a major impact on our skincare brand, Pureance. She was instrumental in shaping the brand’s voice and messaging and contributed long-form content and editorial pieces featured in publications such as Elle, LA Weekly, and LA Unscripted - all of which helped raise brand awareness and credibility in a competitive beauty market.

One of her responsibilities was guiding compliance across our sales funnels. She ensured that every element - from product claims to layout and language - adhered to both FDA and FTC regulations. Her meticulous approach helped us stay compliant while maintaining strong messaging and market appeal.

Ellery is highly an extraordinary professional with multidisciplinary background and natural talent in copywriting and storytelling. She approaches her work with care, ownership, and a deep understanding of how compliance, creativity, and performance intersect in the health & wellness industry works. We confidently recommend her to any organization seeking a sharp, experienced, and versatile copywriter. Sincerely,

IMPACT BRANDS, LLC 
July, 2025

Chief Marketing Officer
Guoda Pusinski - 7/14/2025

Tomas Reizgys
Former Head of Marketing at Impact Brands

Ellery is one of the most talented people I’ve ever had the chance to work with. Her skillset doesn’t stop at a single niche or specialty — she was one of the core people who helped build and scale the business for years, starting from product development, building funnels, post-purchase, and retention campaigns. She also played a key role in developing our brand voice from the ground up.

During that time, she helped us grow into a 9-figure company in 2 years — an incredible pace that few companies achieve.

To this day, she holds one of the highest track records for best-performing copy, consistently raising the quality bar for every other copywriter I’ve worked with. I used to call her the Queen of Upsells, because for over 3 years she maintained an exceptional upsell conversion rate— and some of the campaigns she created, like the “#2 is Scary” ad, are still in use across multiple SKUs.

Her knowledge of the health industry is fascinating. Every time we spoke, I learned something new and surprising — something that opened up fresh ways of thinking and new marketing angles as well. She’s far from just a conversion copywriter — she formulated around 43 health products, including pet care, skincare, and therapeutic supplements that helped millions of people transform their lives.

She also wrote thousands of copy assets, including almost every single product page and upsell, as well as countless offer pages and retention campaigns that helped scale the brands at an incredible pace. And on top of that, she did it all at incredible speed — even before AI was a thing.

Ellery is also one of the warmest, most honest, and most loyal people I’ve ever met. She’s a true team player who never limits herself to just doing her own work — she always goes the extra mile to make sure everything is perfect, well thought-out, and held to the highest standards. I’m truly happy to have spent many years working with her.

— Tomas Reizgys
Former Head of Marketing at Impact Brands
June 12, 2025

Martynas Stepanovicius, Copy Team Manager
July 15, 2025

As Ellery’s direct manager, I had the privilege of working closely with her and witnessing firsthand the exceptional talent and dedication she brings to every project. Ellery consistently demonstrated a remarkable skill set, a strong work ethic, and an unwavering commitment to delivering results.

One of Ellery’s standout qualities is her positive, can-do attitude. She never says no to a challenge and always approaches new tasks with enthusiasm and a willingness to learn. Her attention to detail is impeccable, and she consistently delivered work of the highest quality.

Ellery’s deep knowledge in R&D proved invaluable to our team. She played a key role in developing outstanding sales funnel copy as product pages, advertorials, upsells that directly contributed to our business growth. Her ability to translate complex information into clear, engaging content was a significant asset to our projects.

It was a pleasure to have Ellery on my team, and I would highly recommend her to any organization looking for a talented, driven, and reliable professional. She would be a tremendous addition to any team.

Martynas Steponavicius
Direct Response Marketing 
– Copy Team Manager Impact Brands

Paulina Skamarociute - Former Marketing Project Manager at Impact Brands – July 14, 2025

Working with Ellery has been a fantastic experience. She’s a brilliant copywriter and researcher who excels at making complex scientific subjects accessible and compelling. Her thoroughness, quick turnaround, and ability to handle a wide range of health topics and formats always impressed me. Beyond her skills, Ellery is a wonderful collaborator—professional, adaptable, and genuinely dedicated to delivering quality work. If you need someone who can bring science to life for any audience, Ellery is the person you want on your team.

Paulina Skamarociute

Former Marketing Project Manager at Impact Brands

Art McDermott Copywriter 

I have been working with Ellery Eden for the past 2 years.
We interact on virtually a daily basis…much to my benefit.
It has been extremely educational for me. Ellery's experience and her expertise in compliance issues as well as copywriting and structure have been a serious boost to my skills.
I consider her to be a mentor.
She is a great part of any team. She always has something to contribute. She is sincere and caring, which I consider as valuable as all the other skills she has. Because of her expertise in multiple areas, she is relied upon heavily at multiple points in our asset production process.

Ellery’s attention to detail cannot be overstated. She is meticulous and thorough. I believe this is because she is a researcher at heart. If she’s given a topic to investigate, you can be certain her results will be highly detailed and scientifically unshakable. If there is a high-priority task to be completed in a short period, she is the “go-to” resource.

She is an absolute machine when it comes to productivity and deadlines. She does amazing work and has been the backbone of our copyrighting team since I came on board. This means that, no matter what task is thrown at her, she will get up to speed quickly without the need for excessive guidance or coaching.

I have found Ellery to be approachable and open.
I would go as far as to say that Ellery has all the skills to run a copywriting team. I have zero hesitation in giving Ellery my highest recommendation as a writing and compliance expert. Any company she works with will be ecstatic for having found her.

Art McDermott Copywriter 
Endorser The Impact Brands

Giedrius Cekanskis

"Ellery is a wonderful to work with! She is an expert in compliant direct response copywriting. Ellery's copy converts really well and we have been very happy with all the copy she has provided. Creativity, deep research, and attention to detail, are just few of her outstanding skills. I'm looking forward to continuing working with Ellery on our future projects. If you are looking for a compliant, creative, and converting health direct response copy, I highly recommend Ellery."

– Giedrius Cekanskis – Serial Entrepreneur 

– PureHealth Research – Washington, D.C. January 24, 2020

Adrian Newman

"I've been in the direct marketing business since 1997 and working with Ellery has to be one of the highlights. She really knows her stuff and she proves it in the copy she writes. And talk about over-delivering! She produced so many great ideas, headlines, leads and copy that I had a hard time choosing which ones to run (and that's a great problem to have!). She was on-time, never absent in communications and was a pure joy to deal with. I recommend using Ellery for your next copy project. You won't regret it!"

– Adrian Newman – Lombardi Publishing 

– Bel Marra Health, Concord, Canada October 11, 2019