Ellery J. Eden, GG, BSc
Head of Scientific & Claims Copy (Final MLR) — DTC Supplements, Functional Foods, Skincare
Mock Project — Static Snapshot
To demonstrate how I build compliant, conversion-ready claims from strategy to scale, I created a complete mock project that showcases my end-to-end claims operating system. The mock centers on an original cognitive formula and includes product naming, positioning, and funnel messaging from TOFU to BOFU. With 10+ years in FDA/FTC-regulated DTC, I lead cross-functional alignment across R&D, Regulatory, and Marketing — shipping cohesive, compliant claims faster through MLR with fewer denials and lower risk, end-to-end.
What you’ll see (at-a-glance)
NDA-safe, read-only samples that show what I deliver, not how the system works.
Per-ingredient substantiation sheets (redacted): usable citations and claim guardrails for copy.
Per-SKU claims bank excerpt: master/qualified claims and required disclaimers.
Channel variants: PDP, FAQ, email, paid social, marketplace (policy-safe phrasing).
Final MLR summary page: who signs off and proof of routed approvals only (no workflow IP).
Results context: evergreen controls/denial-rate improvements when shareable. If you're building something that deserves smarter storytelling and strategic scale — this is the kind of work I can bring to your team.
I turn complex science into compliant, conversion-ready claims that scale DTC wellness funnels — from research to Final MLR.
Most of my highest-performing work was developed under NDA — including copy and formulations that helped scale two wellness brands to 8-figures and contributed to their parent company’s 9-figure growth†. While I can’t publicly share those full assets or VSLs, I’ve curated a collection of live product pages, published content, and research-backed messaging that I directly owned — plus a private mock project demonstrating my end-to-end workflow. These examples are included with permission and reflect work I was directly responsible for.
† Results reflect multi-variable funnels; I led copy, claims strategy, and Final MLR within regulatory guardrails.
You’ll find these examples below under “Work in Practice.”
The mock project is available for private review upon request and under NDA (view-only).
Note: All materials are static and view-only; detailed methods and templates are withheld.
WORK IN PRACTICE
Strategic Messaging. Scientific Rigor. Regulatory Precision.
A curated portfolio of in-market assets and published work for DTC supplement, skincare, and wellness brands — including high-performing product pages, FAQs, scientific content, press placements, and brand storytelling.
Published Media & Press Coverage
Brand strategy, full copywriting, and compliance-reviewed messaging featured in national and global publications — including content development, editorial structure, and regulatory alignment. Authorship note: I led strategy and drafted the pieces below. Final articles were published under each outlet’s byline.
Top-Performing Product & FAQs
Strategic, compliant messaging that drives conversions, builds trust, and reflects key scientific differentiators. I led messaging strategy, copy development, and regulatory review across dozens of high-performing DTC product pages — and formulated 43 SKUs across therapeutic supplements, organic skincare, and pet wellness, collaborating on 40+ more.
These pages have remained live for years and contributed to scaling two brands to 8- figure revenue — and their parent company to nine figures.
Top Performing Sample (2019–2026):
Purehealth Research
Nation Health MD
Vital Peak
Pureance — Organic Skincare for Menopausal Skin
From lab to launch, I developed Pureance’s high-performance skincare line — including clean, USDA-certified organic formulations, scientific and clinical research translation, a luxury brand voice, and regulatory-safe claims and messaging across packaging, digital, and trade show touchpoints
Scientific Research Pages
Compiled and structured to strategically highlight the therapeutic benefits of key ingredients, support product claims, and align with brand positioning — while meeting FDA/FTC guidance.
eBooks & Protocols
conducted full copy review, ensured medical accuracy, verified compliant claims, and refined copy clarity across all titles.
Including a 108-recipe custom nutrition plan and full content development.
Premium Copy Assets Available Upon Request
All assets — including upsells, email flows, and VSL scripts — were top performers, but are protected under NDA.
To safeguard original work from unauthorized use, full mockups are available for private review upon request. These assets are available for exclusive purchase, with full rights transferred upon sale.
Because the original products contain unique ingredient stacks and mechanisms of action, copy and claims cannot be reused directly. However, with proper research and collaboration, each asset can be adapted to fit your supplement, upsell, or email offer — while leveraging the same conversion structure, psychological flow, and compliance-safe approach that drove results in-market.
They reflect real-world performance strategy, science-backed messaging, and compliance-safe copy — built to convert across DTC wellness funnels.