Ellery J. Eden, GG, BSc
Director/Head, Scientific Copy & Claims (Final MLR) · Head of Copy (Player-Coach)
DTC Supplements • Functional Foods/Beverages • Skincare • Wellness
Draft once. Approve once. Scale.
Aligned to FDA, FTC, DSHEA.
Built to lift ROAS, AOV, and LTV across
Meta, Google, TikTok, Taboola/Outbrain/Yahoo, Amazon, and ClickBank
I own the end-to-end claims workflow and the per-SKU Claims & Substantiation Bank that
power owned, marketplace, and paid channels — FDA/FTC/DSHEA-aligned.
One source of truth; I sign final MLR to ship faster, cut denials, and lift ROAS/AOV
One line of copy can get you banned.
Rejections waste spend and stall scale.
Sloppy claims erode trust — and invite audits.
Platform rules change weekly; continuity requires governance.
Open to Contract; Full-time; Remote — U.S. clients via Canadian corporation (W-8BEN-E)
Great Brands Are Built Like Great Monuments
With vision. With structure. With integrity.
Built to last. Designed to influence.
What I own — Director/Head of Scientific Copy & Claims
One source of truth → draft once → approve once → scale.
Build the bank:
Create per-SKU Claims & Substantiation Bank with claim IDs, evidence tiers, and platform policy matrices — your single source of truth.Systematize execution:
Fill in each team member’s work-brief templates and attach the Figma file so the team builds once and the message stays aligned across platforms.Orchestrate ideation: Run the ideation brainstorm mapped to approved claim IDs; enter new claims into the brief; tag ideas without IDs as “Research” (not eligible for draft). Finalize and greenlight each brief so the team builds once, aligned across platforms.
Draft once, approve once (MLR):
Run final QA and final MLR, issue approvals, maintain audit packets, disclosures, and account history notes, and submit to IT/media teams for publishing.Launch, learn, scale:
FDA/FTC/DSHEA-alignment and channel policy enforcement keep paid live and stable.
1- Align: build the per-SKU Bank
Map pathway → ingredient/compound → MOA; record dose/form and duration for human RCTs.
Translate:
MOA → USP claims with per-channel safe variants.Write: Compliant bullets for PDP/ads; no timeframes unless RCT-supported.
Map: Substantiate each claim with sources and evidence tiers.
Guardrails: Per-platform prohibited terms/imagery and safe phrasing.
Output: Bank v1 (claims bank, substantiation table, claim-tier map, platform matrices, voice/format guide) + Guardrails Map.
2- Codify: briefs and outlines
Fill-in briefs and skeletal outlines tie each section/hook to claim IDs, disclosures, and platform notes.
3- Sharpen: ideation brainstorm (30-45 minutes, inside guardrails)
Expand: Angles, hooks, metaphors, offers, visuals — each tied to valid claim IDs.
Rules: No disease claims; no timeframes unless RCT-supported; edgy concepts tagged “Research.”
Output: Greenlit idea set with claim IDs and placements (PDP, ads, email/SMS, scripts).
4- Ship: draft once, approve once (MLR)
Draft: Team assembles assets from the bank + greenlit ideas
MLR approval: I run a single structured preflight (scientific accuracy, citations/disclosures, platform compliance, voice/format, cross-asset consistency) and issue final MLR approvals with a complete audit packet.
Output: Single draft bundle aligned to placements and voice.
5- Launch, learn, scale:
A/B within guardrails; protect winners; iterate for incremental lifts.
Maintain account history notes, escalation paths, and appeal templates to minimize denials and keep paid live
FAQs
Do you lead or write?
Both. I’m a Director/Head-level player-coach who owns strategy, approvals, and hands-on copy. What qualifies as acceptable substantiation?
Peer-reviewed human data preferred; I tier claims and map to DSHEA/FDA/FTC and platform policies. Who signs off substantiation?
I do. I build and lock the substantiation table per SKU/ingredient. How do you work with Legal/MLR?
I own MLR for copy/claims and loop Legal only for statutory or material-risk exceptions. When can the copy team start?
After Steps 1–3 are complete — no exceptions.1. Bank v1 set up and substantiation locked (per-SKU Claims & Substantiation Bank)
2. Outline/brief drafted by me (claim IDs + disclosures mapped, pre-brainstorm)
3. Guided brainstorm → ideas tied to valid claim IDs (or tagged Research); I finalize/approve outlines and issue greenlights Timelines?
On average: T+3 risk screen; T+7–10 bank v1 delivered (substantiation locked; MOA→USP claims/bullets done; initial guardrails included); T+17–20 first draft bundle from the copy team. What’s in the risk screen?
Category/SKU red-flag terms, restricted phrasing/imagery, a fast contraindications scan, and a per-channel watchlist. Channels?
Meta, Google, TikTok, Taboola/Outbrain/Yahoo, Amazon, ClickBank, DTC email/SMS, on-site. IP?
You own all deliverables and the per-SKU claims bank.
About + Availability
Available for Director/Head, Scientific & Compliance Copy — Full-time contract, remote U.S. (via Canadian corporation, W-8BEN-E).
Previous: Head of Copy (Player-Coach) • Sr/Lead DR Copywriter — DTC functional supplements/foods/beverages/skincare/pet wellness.
Open to Contract; Full-time; Remote — U.S. clients via Canadian corporation (W-8BEN-E)